AI Visibility Checker
The AI Visibility Checker is a free tool that asks ChatGPT, Gemini and Perplexity buying questions about your product and shows whether they recommend it, which brands they name instead, and which websites they trust. It usually takes a few minutes.
ExampleSample report for a made-up store. Your report uses live answers about your product.
Kōwhai & Co
Mānuka Honey Lip Balm 15g$14.00 NZD
Named in 8 of 18 answers
Kōwhai & Co came up most on ChatGPT. Café Lip Co was named more often, in 14 answers.
- ChatGPTNamed in 4 of 6
- GeminiNamed in 2 of 6
- PerplexityNamed in 2 of 6
What this means: the ring is the share of answers that named Kōwhai & Co. The score (41 out of 100) also counts where it was named: full points in an answer's top 3, two-thirds lower down, and one-third when an answer only links to its website, averaged across the assistants.
Brands named instead
- Café Lip Coin 14 of 18 answers
- Tūī Botanicalsin 12 of 18 answers
- Pōhutu Skinin 6 of 18 answers
Sites the answers cite
- bestpicks.co.nzReview site8 answers
- kowhaiandco.co.nzYour site6 answers
- glowjournal.co.nzReview site4 answers
The 3 questions we asked
Each asked twice on every assistant.
- “What’s the best natural lip balm in New Zealand?”
- “Which lip balm works for very dry, cracked lips?”
- “Is mānuka honey lip balm worth buying in New Zealand?”
Your report also shows what each assistant said, and how easy your product page is for AI to quote.
GEO is a Shopify app that helps your products get recommended by AI, then counts the orders AI sends you.
See the sales AI sends youWhat this tool checks
- 3 buying questions written for your product, asked twice on each assistant
- Whether your brand is named, and how often
- The brands named instead of you
- The websites the answers cite
- How easy your product page is for AI to quote
How this tool works
- We read your product page, and Shopify's product data when the store runs on Shopify, work out where the store is, and write 3 questions a shopper there might ask.
- We ask ChatGPT, Gemini and Perplexity each question twice, because AI answers change from one run to the next. Two runs give a fairer picture than one.
- We record which brands each answer names, in what order, and which websites it cites, then score how often your brand is named.
- We also score how easy your page is for AI to quote: who it's for, key facts near the top, an FAQ and product data.
- Limits: 3 questions are a small sample, answers change over time, and assistants can answer differently for different people. Reports aren't listed publicly and search engines are told not to index them.
Maintained by GEO. Updated .
Questions people ask
What is AI visibility?
AI visibility is how often AI assistants like ChatGPT, Gemini and Perplexity name your brand or product when shoppers ask them what to buy. It's like ranking on Google, except there's no list of ten links: the assistant names a few brands and the sites it trusts.
How is this different from other AI visibility checkers?
Many free checkers give a readiness score from your site's code, or look your brand up in a database of old AI answers. This one asks the assistants live, with questions written for one product, and shows the actual answers, the brands named and the sites cited.
Why does ChatGPT recommend my competitors instead?
AI assistants tend to name brands that trusted sites already mention, like review roundups, retailers and forums, and products whose pages state clear facts. Your report lists the sites each assistant cited, which are the places to get your product mentioned, and what to fix on your page.
Sources: Chen et al. 2025 (study of AI search sources), Microsoft Bing on writing for AI answers (2025)
Do the results change each time?
Yes. AI answers vary between runs, so we ask every question twice and report both. Answers also change as assistants update and new pages appear, so check again after you make changes.
Is it really free?
Yes. There's no sign-up and no card. Each check costs us real money to run, so there's a limit of 3 checks per person per day.
What does GEO do with my product link?
We use it to run your check and show your report. Reports aren't listed publicly, search engines are told not to index them, and they're deleted after a set time. Our privacy policy has the details.
Source: GEO privacy policy
More free tools
- AI Overview Checker
See if Google shows an AI Overview for a search, which sites it cites and if yours is one.
- AI Crawler Checker
See which AI bots your robots.txt lets in, and which blocks really hide you from AI answers.
- AI Bot Checker
Check if your product copy sounds generic, and which facts shoppers and AI are missing.
Updated · Made by GEO